PRIVACY POLICY | SONORAN SUN DIRECT
Last Updated: June 26, 2024
Except as otherwise noted in this Privacy Notice, Sonoran Sun Direct manages how and why we process the information you provide to us through our website. This Privacy Notice may be revised to reflect changes in our practices of processing your information, or if there are changes in applicable law.
Relevant Definitions
We invite you to read this Privacy Notice carefully, and to visit this page with future bookings in order to review any changes we might make.
“Personal Information” defines information provided by any individual which is directly or indirectly identifiable.
“Process”, “Processing” or “Processed” defines anything done with Personal Information. This could be by automated means, such as adaptation, alignment, alteration, collection, combination, consultation, destruction, disclosure by transmission, dissemination or otherwise making available, erasure, organization, recording, restriction, retrieval, structuring, storage or use.
“Processor” defines a person, natural or legal, public authority, agency or other authorized body which processes personal data on behalf of the Controller.
“Controller” defines the natural or legal person, public authority, agency or other authorized body which, solely or in conjunction with others, determines the means and purposes of the processing of personal data.
Information We May Collect
We may Process the following categories of your Personal Information:
Contact details: such as physical mailing address; email address, mobile number; email address;
Consent records: records of various consents you may have provided, along with the specific time and date, means of consent and any related subject matter.
Demographic information: your salutation, gender or preference; age/date of birth; nationality;
Payment and purchase details: invoices and historical records of purchases and prices; payment method and related records; cardholder or accountholder name; billing address, payment amount; and payment date.
Personal details: such as your name; username, password, or other log in details;
We may also collect:
Advertising ID, which is a user-resettable identification unique number used for advertising associated with a device. For instance, Android uses Google Advertising ID). iOS uses the Identifier for Advertising (or “IDFA”).
Device identification (“ID”), which is a unique number associated with a smartphone or similar handheld device but unlike a hardware serial number.
Device type, settings and software used.
Information about your use of the services we provide, such as statistical information, and usage data which may be aggregated.
Information collected through the use of cookies, device ID tracking, eTags, Javascript, pixel tags, plus other identifier methods and technologies, including information collected about (i) your visits to, and interaction and engagement with, the services, content and ads on third party websites, applications, platforms and other media channels (“Channels”), and (ii) your interaction with emails including the content and ads therein (collectively, “Online Data”).
Internet connection tehcnologies, including internet service provider (“ISP”), mobile operator, International Mobile Subscriber Identity (“IMSI”) and International Mobile Equipment Identity (“IMEI”), service set identifier (“SSID”), WiFi connection.
Internet Protocol (“IP”) address, which is a unique string of numbers automatically assigned to a user’s device whenever accessing the Internet.
Local Shared Objects, such as Local Storage and Flash cookies.
Log files, such as browser type, date/time stamps and/or clickstream data, including any clicks on customized links, IP addresses, ISP referring/exit pages, operating system,
Mobile analytics information in order to understand the functionality of our mobile applications and software on your device.
Non-precise information about the approximate physical location of a user’s device derived from the IP address.
Pixel Tags, beacons, cspotlight tags or web bugs, which are a common method for sharing information from the user’s computer to a third-party website.
Searches for and interactions with e-commerce opportunities, including merchants, partners, and third-party offers contained in the services.
Web Beacons, electronic files allowing our website to count users who have visited a certain page or to access certain cookies.
Sensitive Personal Information
Children. Sonoran Sun Direct services are not intended for use by children. Minors under the age of 18 are not permitted to make purchases through our services or the services on our authorized third-party websites. If, notwithstanding these prohibitions, any minor discloses information about themselves in our public discussion areas such as social media properties, consequences may occur that are not intended for children (such as they may receive unsolicited messages from other parties). If or when we discover to have collected Personal Information from a user under 18, we will immediately and permanently delete that information.
Sonoran Sun Direct may collect or otherwise process Sensitive Personal Information about any actual or alleged criminal offences or penalties, ethnicity, physical or mental health, political, philosophical or religious beliefs, sexual preference, trade union membership, or any other information that may be deemed to be sensitive (collectively, “Sensitive Personal Information”) to the extent necessary in the ordinary course of our conducting business. Save to the extent required by law, you are not obliged to provide any of your Sensitive Personal Information. Regardless, this will not inhibit or prevent you from purchasing any products or services from us (except in instances where credit card information may constitute Sensitive Personal Information).
How We Collect Personal Information
We may collect Personal Information from the following sources:
Data you provide: Sonoran Sun Direct may obtain Personal Information when you provide it through interacting with our services, such as registering for emails, newsletters, webinars etc. Also when you register for site membership or create a profile or account on any part of the services; enter a contest, competition or prize drawing; receive promotional information by text message; participate in surveys; perform search queries through the services; contact us via email, phone, social media, or by any other means; purchase a product; or provide us with promotional material such as business card, etc.).
Content and advertising information: If you choose to interact with any third-party content or advertising services, we may receive Personal Information about you from them.
Relationship data: In the ordinary course of our business relationship, we may collect or obtain your Personal Information , such as when you make a reservation.
Service data: We may collect your Personal Information when you visit, download, or register to use any part of our Service.
Third party information: We may obtain your Personal Information from third parties who provide it. Such instances may include our vendors, suppliers, third parties, referral sources; social network sites or services (Instagram, Facebook, etc.). If you use a third party connection or log-in through social media channels to access the services, create a membership or profile on any part of the services, access our content or forward our content to another person, platform or service, we may also receive your username, email address, or other information collected from you on those services.
Video Surveillance
We always care about your safety. Therefore, our physical facilities have implemented CCTV systems to register the activity in public areas. These video records will not be shared outside of Sonoran Sun Direct unless there is a moral or legal or government need to do so.
Reasons We May Process Your Information
Subject to applicable law, he reasons we may Process Personal Information include:
Accounts and Personalization: providing personalization for Sonoran Sun Direct services or its partners including management of your account, customer support and relationship management, posting your personal reviews or testimonials, offering contests, as well as online chat areas, pages and communities.
Advertising: in order to provide advertising on your interests and interactions with the services and channels.
Commerce Offerings: using cookies to track your browsing and purchase history at a particular third-party merchant’s site to offer coupons and other offers that are relevant to your shopping experience; offering of coupons via SMS messages if a mobile phone number is provided.
Communications: interactions with you via methods such as email, phone, text message, social media, or in person regarding news, offers, and other information which we consider may interest you. This is subject to ensuring such communications are in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent whenever and wherever required.
IT Administration: compliance with applicable legal requirments, compliance with audits in relation to internal policies; as well as identification and mitigation of fraudulent activity.
Legal Compliance: Subject to applicable law, we hereby reserve the right to release information concerning any user of services when we have grounds to believe the user is in violation of our Terms and Conditions or other published guidelines or has engaged in (or we have grounds to believe is engaging in) any illegal activity. We reserve the right to release information in response to orders by courts and governments, other requests from government entities, or other areas of legal and regulatory obligations such as civil subpoenas or discovery requests. We also may release information about users when we believe in good faith that such release is in the interest of protecting the rights, property, safety or security of Sonoran Sun Direct, any of our employees, users or the public, or to respond to an emergency.
Any time we process your Personal Information as one of our customers or business associates, we do so in the legitimate interests of the purposes listed above, or because the information is required to fulfil contractual obligations to you.
Marketing to Customers: In efforts to further generate and promote our business, Sonoran Sun Direct may market by phone or digital means to existing customers and prospects who have indicated an interest in doing business with us, or have previously conducted business with us.
Offering and improving the services: operating and managing the services for you; providing personalized content to you; interacting with you via the services; identifying issues with the services or creating new ones; and notifying you of changes to any of our services.
Security: Because we take cyber security seriously, measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.
Surveys: engaging with you solely for the purposes of obtaining your views on our services so we may monitor them and possibly improve your guest experience.
User Engagement and Purchases: tracking purchase traffic and activity across the Services and on Channels, including review of your history, provision of analytics and measurement.
Disclosure of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes already set out above.
Service Providers: Any third-party busineses such as travel agents or booking sites which you may have used to book a reservation with us.
Suppliers of services acting as processors or controllers who provide the services that you booked with us.
Marketing companies to send information and offers on our behalf.
Other companies that provide IT and System administration services.
Third Parties:
Business and strategic partners who provide related services to our customers.
Third parties to whom we may transfer or merge parts of our business or theirs, or our assets or theirs. If such a change occurs your personal data may be used in the same way as set out in this privacy notice.
Professional advisers who act as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
Regulatory and governmental bodies and other authorities which act as processors or joint controllers who require reporting of processing activities in certain circumstances.
We require all service providers and third parties to respect the security of your personal data and to treat it in accordance with the law.
We do not allow our third parties and service providers to use your personal data for their own purposes without your consent and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International Transfers of Information
Because of the international nature of our business mainly between Mexico, the USA, and Canada, we may need to transfer your Personal Information to third parties in connection within the practices set out in this Privacy Notice. For this reason, we may transfer your Personal Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.
We implement appropriate technical security measures to protect Personal Information during international transfers, in compliance with applicable laws.
Data Retention
We take ethical steps to protect and ensure your Personal Information is only processed and stored for the minimum period necessary for business and legal requirements. We will use your data for the reasons you provided it to us, and for legal reporting purposes.
